There may be reasons you have entered the marketing field as an entrepreneur or a digital or content marketer with no prior institutional schooling in business management. It is what brings you here. 17% of startups fail because of bad product development. You may have a great product in...

Brand awareness is a technique that shows how quickly potential customers can recall or recognize the brand. It’s considered a key marketing concept and a main element of marketing. In fact, according to Lucidpress, consistent presentation of a brand increases its revenues by 33%. It consists of unique value...

As of 2021, over 6.2 billion people own a smartphone. With nearly 80% of the world’s population connected to the internet, technology has become a part of daily life. Further, with online businesses catering to nearly every need, the lines between what consumers shop for online and at stores...

A marketing strategy, however expertly crafted, only fetches results if it resonates with prospects. For this reason, marketers cautiously tailor their brand messaging for specific audiences. But as a business’s reach grows and the audience size increases, the needs and opinions of the audience become more diverse, putting the...

What is a Niche Marketing Strategy? A niche marketing strategy focuses on targeting a specialized market with specific needs, preferences, or identity. Instead of catering to a broad audience, businesses zero in on a smaller, well-defined segment to deliver tailored products or services that address the unique challenges of...

What is SWOT Analysis? SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique used to evaluate a business’s internal and external environment. SWOT analysis helps organizations identify key factors influencing their business performance and market position. By examining both internal factors (strengths and weaknesses)...

Businesses operate within a continuous business cycle of economic activity—such as expansion, peak, contraction, and trough—that impact operations, strategy, and overall resilience. Navigating the phases of business cycles requires businesses to not only to survive but to position themselves advantageously for both stability and growth. Business environment is shaped...

What is Business Resilience? Business resilience is the capability of an organization to quickly adapt to disruptions, maintain continuous business operations, and protect its people, assets, and overall brand. Building business resilience involves proactive planning and robust strategies that enable businesses to navigate and recover from crises effectively. For...

What is Digital Transformation Digital transformation for small businesses involves integrating digital tools and technologies into every aspect of business operations, from customer service to back-end processes.  Digital transformation is about adopting a digital-first approach to optimize efficiency, improve customer engagement, and drive overall growth. To achieve digital transformation,...

Brands collaborate with YouTube influencers to build brand awareness, promote sales, increase product visibility, and engage directly with consumers throughout their purchasing journey. YouTube influencer marketing has incredible sales potential, with studies showing that 70% of teenage YouTube subscribers trust influencer opinions more than traditional celebrities. For brands, this...