Brands collaborate with YouTube influencers to build brand awareness, promote sales, increase product visibility, and engage directly with consumers throughout their purchasing journey. YouTube influencer marketing has incredible sales potential, with studies showing that 70% of teenage YouTube subscribers trust influencer opinions more than traditional celebrities. For brands, this...

In ecommerce, AI is used in predicting consumer behavior, giving recommendations, accurate ad-targeting, increasing revenue, offering personalization, and much more. Leveraging AI in ecommerce is now a strategic priority as AI intends to enhance customer experience, streamlines the sales funnel, makes marketing strategies responsive in real time giving business...